Benefits of entering

The Farm Shop & Deli Awards are a fantastic way for specialist retailers in the food and drink sector to showcase all the great work you and your team are doing nationally and with your local customers.


They are FREE to enter but can bring great rewards. All you need is the time to prepare and submit your answers.

For 2024 we're looking to help promote worthy retailers through our Social Media channels, website and email campaigns to help put them on the map.

Eligible entrants will be judged by our panel of experts in October, with our Regional Finalists listed on our website in March and promoted through our Social Media and email campaigns.

Following the winners announcement on Monday 29th April 2024, we will display all category and regional winners on our website and promote this through Social Media, email and PR campaigns.

Here's just a few more benefits you can gain from entering:


Our comprehensive marketing and PR campaign means you can benefit from exposure and generate positive PR across industry and regional publications. Our monthly digital newsletter Farm Shop & Deli News, brought to you by The Grocer, features our Award winners on both the email and website throughout the year. Plus our judging panel of industry experts and journalists will evaluate and discuss your entry.


Our 2023 marketing campaign reached over 310,000 – which included:

  • Our Awards website delivered over 13,013 unique viewers from January to April 2023.
  • Our Social Media channels (Twitter, Facebook, Instagram and LinkedIn) delivered a reach of over 260,675 impressions for combined Show and Awards posts.
  • With audience of over 22,529 followers/likes.
  • Our email campaigns and FSD Newsletter promoting the Awards reach an audience of over 14,700


Throughout the awards process the team will equip you with the tools and support to promote your entry, and success in the awards, to your community and region.


As the 'Winners' announcements are held at Farm Shop & Deli Show, this provides a great opportunity to network with like-minded speciality retailers, meet producers who can support your business, find innovation and gain insights and advice from speakers. 


All Winners will be presented with their award and certificate, online & Social Media banners, category and regional winners logos as well as window stickers and a press release to enable you to promote and celebrate your success.

Regional winners might also be covered throughout the year in features run by The Grocer via our FSD Newsletter and on The Grocer website.


"I think I would encourage other retailers to enter because the entry process gives you an opportunity to think about your business. And actually it gives you an opportunity to concisely outline your business, which in the line will probably help you long term actually understand your business more." 

Mark Kacary, Managing Director, Norfolk Deli - Best Retailer Delicatessen and Anglia Regional Winner 2024

"The number of new customers that have been encouraged to seek us out has been great - the award has certainly seemed to spur on people that have been following us on social media to come in and see what we’re about."

Chris & Dan, Chorlton Cheesemongers - North West Small Regional Winners 2023

"It's just a fantastic opportunity to get exposure throughout the UK and get recognition for all the hard work we put in together. And it's also a nice thing for all the staff that are involved to show them that they're working hard and it's not for nothing."

Hayden Cutting, Master Fishmonger, Bells Fishmongers - Best Retailer Fishmonger 2024

"We would definitely encourage other businesses to enter.  It is a great opportunity to see how your business compares to similar businesses across the country, and the opportunity to see if what other companies are doing could be beneficial to your own business going forward."

Megan McAllister, Foodhall Senior Assistant Buyer, House of Bruar - Scotland Large Regional Winners 2023

"Give it a shot, because we nearly didn't - I just literally signed up. We came to the Farm Shop & Deli Show last year and saw the awards and we thought we would enter, and we really didn't expect to win anything, so we're quite shocked and still processing this."

Glenda Ruddell and Rachel Mccann, High Street Harvest - Northern Ireland Regional Winner 2024

“It was well worth entering the Awards. We’ve had so much exposure, it’s a really high profile Award and we’re delighted to win it. I think they are very important, they are really useful in promoting and marketing your business.”

Richard Nicholson, Director, Cannon Hall Farm Shop, winner Retailer of the Year 2019

"The Farm Shop & Deli Awards are hugely respected within our industry nationwide and winning is something we have always aspired to, since the store opened in 2016. We entered the awards in our first year of operation and despite not being successful, we found the feedback from the judges invaluable, and it made us determined to win in a future year. We are so proud that 2023 was our year."

Keren Cooksey, Brand & Marketing Manager, Great Cornish Food Store - South West Regional Winner 2023