The Farm Shop & Deli Awards offer a brilliant platform for specialist food and drink retailers to highlight the passion, dedication, and impact you and your team bring to both your local community and the wider industry.

Entry is completely FREE – all it takes is a bit of time to prepare your answers and tell us your story.

For 2026, we’re shining an even brighter spotlight on standout retailers through our social media, website, and email campaigns – helping to raise your profile and get you noticed.

Eligible entrants will be judged by our panel of experts in October, with our Category Finalists listed on our website in February and promoted through our Social Media and email campaigns.

Following the winners announcement on Monday 13th April 2026, we will display all category and regional winners on our website and promote this through Social Media, email and PR campaigns.

RAISE YOUR PROFILE WITHIN THE INDUSTRY

Benefit from year-round exposure through our PR and marketing campaign, including features in industry and regional press, The Grocer’s Farm Shop & Deli News, and visibility on our website. Plus, your entry will be reviewed by a panel of expert judges and leading journalists.

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BENEFIT FROM OUR UNIQUE AUDIENCE REACH

Our 2025 marketing campaign reached over 380,000 – which included our Social Media channels (Twitter, Facebook, Instagram and LinkedIn) that delivered a reach of over 339,000 for combined Show and Awards posts. This also includes our email campaigns and FSD Newsletter promoting the Awards that reached an audience of over 29,000. 

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ENGAGE WITH YOUR COMMUNITY

Throughout the awards process the team will equip you with the tools and support to promote your entry, and success in the awards, to your community and region.

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NETWORK WITH YOUR PEERS

With winners announced live at the Farm Shop & Deli Show, it’s the perfect chance to connect with fellow specialist retailers, discover new suppliers, explore fresh ideas, and gain valuable insights from industry experts.

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CELEBRATE YOUR SUCCESS

All winners receive an award and certificate, digital assets including social media banners and winner logos, window stickers, and a press release to help you share and celebrate your success. There’s also the chance to be featured throughout the year in The Grocer, via our FSD Newsletter and website coverage.

“I think just being recognised for that hard work, when you wake up in the morning and you think, how are we going to get more money? How are we going to look after our staff? How are we going to be there tomorrow? I think just winning something like this just reassures that we're getting something right.”

Sangita Tryner, Owner, Delilah Fine Foods, Retailer of the Year 2025

"I think I would encourage other retailers to enter because the entry process gives you an opportunity to think about your business. And actually it gives you an opportunity to concisely outline your business, which in the line will probably help you long term actually understand your business more."
Mark Kacary, Managing Director, Norfolk Deli - Best Retailer Delicatessen and Anglia Regional Winner 2024

“People are time poor, but in a cautious market as it is at the moment, you know, people don’t have a lot of money and it's great that they want to spend it wisely and they want to be able to spread the love. So if you are an award winning retailer, people will hear about it. It's a great marketing tool. Go out there and tell them and shout about it because you're very good at what you do.”

Nigel Barden, Chair of Judges, Farm Shop & Deli Retailer Awards

"The number of new customers that have been encouraged to seek us out has been great - the award has certainly seemed to spur on people that have been following us on social media to come in and see what we’re about."
Chris & Dan, Chorlton Cheesemongers - North West Small Regional Winners 2023

"It's just a fantastic opportunity to get exposure throughout the UK and get recognition for all the hard work we put in together. And it's also a nice thing for all the staff that are involved to show them that they're working hard and it's not for nothing."
Hayden Cutting, Master Fishmonger, Bells Fishmongers - Best Retailer Fishmonger 2024

“It was well worth entering the Awards. We’ve had so much exposure, it’s a really high profile Award and we’re delighted to win it. I think they are very important, they are really useful in promoting and marketing your business.”
Richard Nicholson, Director, Cannon Hall Farm Shop, winner Retailer of the Year 2019

"The Farm Shop & Deli Awards are hugely respected within our industry nationwide and winning is something we have always aspired to, since the store opened in 2016. We entered the awards in our first year of operation and despite not being successful, we found the feedback from the judges invaluable, and it made us determined to win in a future year. We are so proud that 2023 was our year."
Keren Cooksey, Brand & Marketing Manager, Great Cornish Food Store - South West Regional Winner 2023