The Farm Shop & Deli Retailer Awards offer a brilliant platform for specialist food and drink retailers to highlight the passion, dedication and impact you and your team bring to both your local community and the wider industry.

Entry is completely FREE – all it takes is a bit of time to prepare your answers and tell us your story.

For 2027, we’re shining an even brighter spotlight on standout retailers through our social media, website, and email campaigns – helping to raise your profile and get you noticed.

Eligible entrants will be judged by our panel of experts in October, with our Category Finalists listed on our website in February and promoted through our Social Media and email campaigns.

Following the winners announcement on Monday 12th April 2027, we will display all category and regional winners on our website and promote this through Social Media, email and PR campaigns.

RAISE YOUR PROFILE WITHIN THE INDUSTRY

Benefit from year-round exposure through our PR and marketing campaign, including features in industry and regional press, The Grocer’s Farm Shop & Deli News, and visibility on our website. Plus, your entry will be reviewed by a panel of expert judges and leading journalists.

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BENEFIT FROM OUR UNIQUE AUDIENCE REACH

Our 2026 marketing campaign reached over 380,000 – which included our Social Media channels (Twitter, Facebook, Instagram and LinkedIn) that delivered a reach of over 339,000 for combined Show and Awards posts. This also includes our email campaigns and FSD Newsletter promoting the Awards that reached an audience of over 29,000. 

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ENGAGE WITH YOUR COMMUNITY

Throughout the awards process the team will equip you with the tools and support to promote your entry, and success in the awards, to your community and region.

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NETWORK WITH YOUR PEERS

With winners announced live at the Farm Shop & Deli Show, it’s the perfect chance to connect with fellow specialist retailers, discover new suppliers, explore fresh ideas, and gain valuable insights from industry experts.

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CELEBRATE YOUR SUCCESS

All winners receive an award and certificate, digital assets including social media banners and winner logos, window stickers, and a press release to help you share and celebrate your success. There’s also the chance to be featured throughout the year in The Grocer, via our FSD Newsletter and website coverage.

For 2027, the Retailer Awards are proud to team up with Academy of Cheese to support all the amazing cheesemongers across the UK and Northern Ireland. We’re pleased to announce our 2027 Cheesemonger of the Year winners will also be awarded an Education Package of Academy (Self-Study) Certification, courtesy of our friends at Academy of Cheese, worth £500.

“It’s a big boost for us. We're proud of our shop and the company we work for. And we take a lot of pride in what we do. And now we’re over the moon, absolutely fantastic!”

Simon Kelly, Butchery Manager, Aubrey Allen – Buther of the Year, Midlands regional winner and Retailer of the Year 2026

“It's just amazing to be recognized. Awards like this are really beneficial because they just celebrate all the heroes in the food industry and give them a bit of recognition for what they do.”

Emily Lloyd, Food Lead, Riverford Organic Farmers – Online Business and South West Winners 2026

“Winning this award is and means so much to our team. It's such a big thing for us. This recognition is really important, it just help the business grow more. The whole team and the community will benefit from this.”

Samantha Riddington, General Manager, Flourish Food Hall – Foodhall of the Year Winners 2026

“I think just being recognised for that hard work, when you wake up in the morning and you think, how are we going to get more money? How are we going to look after our staff? How are we going to be there tomorrow? I think just winning something like this just reassures that we're getting something right.”

Sangita Tryner, Owner, Delilah Fine Foods - Retailer of the Year 2025

"I think I would encourage other retailers to enter because the entry process gives you an opportunity to think about your business. And actually it gives you an opportunity to concisely outline your business, which in the line will probably help you long term actually understand your business more."
Mark Kacary, Managing Director, Norfolk Deli - Best Retailer Delicatessen and Anglia Regional Winner 2024

“People are time poor, but in a cautious market as it is at the moment, you know, people don’t have a lot of money and it's great that they want to spend it wisely and they want to be able to spread the love. So if you are an award winning retailer, people will hear about it. It's a great marketing tool. Go out there and tell them and shout about it because you're very good at what you do.”

Nigel Barden, Chair of Judges, Farm Shop & Deli Retailer Awards

"It's just a fantastic opportunity to get exposure throughout the UK and get recognition for all the hard work we put in together. And it's also a nice thing for all the staff that are involved to show them that they're working hard and it's not for nothing."
Hayden Cutting, Master Fishmonger, Bells Fishmongers - Best Retailer Fishmonger 2024

"The number of new customers that have been encouraged to seek us out has been great - the award has certainly seemed to spur on people that have been following us on social media to come in and see what we’re about."

Chris & Dan, Chorlton Cheesemongers - North West Small Regional Winners 2023

“It was well worth entering the Awards. We’ve had so much exposure, it’s a really high profile Award and we’re delighted to win it. I think they are very important, they are really useful in promoting and marketing your business.”
Richard Nicholson, Director, Cannon Hall Farm Shop, winner Retailer of the Year 2019