Top Tips for submitting an award winning entry:

The Farm Shop & Deli Awards are FREE to enter.


Before you commence your entry, please take a look below at the questions you’ll need to answer, and the scores we allocate to them. Once you have read the questions, and you feel confident you can provide everything required, we invite you to continue with your entry. You can return to the online entry as many times as you like before you hit submit.

The judges will be particularly looking for testimonials to support your entry. There will be prompts for these through the entry form and will include requests for testimonials from staff members, customers and suppliers to your business. There are opportunities for you to maximise the points through providing testimonials, photos and videos to support your answers. Across all sections there is a maximum 100 points judges can award.

No matter how large or small your steps may be, or what financial investment you have made, we want to hear about your businesses successes and celebrate the incredible quality of specialist retailers throughout the UK. 


To commence your entry you will be asked to set up an account for the online entry system, including your contact information. Once you have completed that the following steps are required: 

Step One - Basics: 

  • Select the category that your store / business represents  (If you are entering for Farm Shop Large / Farm Shop Small - If annual turnover is £600,000 or under please enter the small category. If annual turnover is £600,000 or more please enter the large category.) The following categories are listed under "Other Specialist Retailer": Baker, Butcher, Cheesemonger, Fishmonger, Food Hall and Greengrocer. 
  • Tell us the region you are located in.
  • Upload mandatory images of your store front or team.

Step Two - About Your Business:

Provide answers to the following mandatory questions and enter testimonials when prompted: 

  • Please tell us about the recent sustainability initiatives you have applied within your retail store / business (max 20 points)
  • How does your retail store / business engage with the local community? (max 20 points)
  • (For all except Online Business Category) Please tell us about your store layout and design (max 20 points) Judges will be looking for how you have designed your store and merchandised it. Why have you chosen certain categories for certain areas? How do you encourage shoppers to shop the whole store?
  • What Initiatives do you have available for staff development? (max 20 points)
  • Provide a link to your current website, Twitter, Facebook and Instagram (max 10 points. Online Business Category max of 30 points)
  • Upload additional optional images or videos to support your entry - the inclusion of these will give the judges a better understanding of your retail store / business and could contribute towards more points in each section. 

Step Three - Supporting Information:

  • This section will ask you some financial questions. This information is kept secure and enables our panel of judges to get a better understanding of your retail store / business (max 10 points).

Step Four - Contact Details: 

  • Complete your business details (address etc).
  • Read and accept the Terms and Conditions - then "Complete" your entry

Details of the regions and categories can be found here.

Access the terms and conditions.


Once you are happy with your entry and have uploaded your photographs, remember to 'Complete your entry'.

Entries for the Farm Shop & Deli Retailer Awards are now open!

Entries close 27th September 2024.