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Fieldfare supplies loose premium frozen foods to farm shops, delis and independent stores. The family-owned business was founded over 40 years ago in the beautiful Kent countryside. Fieldfare’s simple but highly effective business model offered shoppers ‘scoop your own’ loose frozen fruit and vegetables, meaning that shoppers could get the very best quality produce all year round and in the exact quantity they needed. No more, no less.
The range now includes over 95 premium frozen products, from loose produce through to delicious pastries, award-winning desserts, fish and meat lines, as well as individual meal-makers, all carefully selected for quality and easy to prepare. With changing household dynamics and shopper habits, Fieldfare’s proposition has never been more relevant than now. Offering consumers the option to choose exactly what they want and as much as they want perfectly addresses the need of today’s shopper.
In the past year, Fieldfare has won over 15 awards for its products and was named one of the UK’s 50 fastest growing brands by Alantra / The Grocer – the only independents supplier brand on this year’s list.